A system of icons clarifying complex concepts.
During my time at Etude Digital as a mentee, I was tasked to make a system of icons for BTY Group, a business whose focus is providing necessary services through real estate ventures, building everything from hospitals to transit hubs.
The following icons were to help add clarity and context to text without being too weighty. The icons were made monoline to give a sense of precision and technical prowess, which is something that BTY does well. The icons are angular as a reference to scaffolding, and are 3D as a nod to BTY’s brand in that they ‘see things from all angles’.
